Privacy Policy

1. Information this Policy covers

This Policy applies to personal information collected through:

• visits to hoppytrailsapp.com;
• email, telephone, and other direct communications with Hoppy Trails;
• advertising and partnership inquiries;
• insertion orders, advertiser proofs, invoices, and campaign administration;
• requests for information, corrections, permissions, or support; and
• other interactions that link to or expressly reference this Policy.

This Policy does not govern a third party's independent privacy practices, including Stripe or a linked brewery, hotel, transportation provider, social network, or other external service.

2. Information we collect

Information you provide directly

Depending on how you interact with Hoppy Trails, you may provide:

• name, title, company, mailing address, email address, and telephone number;
• advertising inquiry details, campaign goals, requested issue or placement, destination URL, and budget information;
• billing contact details and transaction-related records;
• insertion orders, approvals, signatures, deadlines, and correspondence;
• logos, photographs, artwork, trademarks, copy, links, releases, and other campaign materials;
• requests, corrections, comments, or support information; and
• any other information you choose to include in a message or file.

Please do not send passwords, account credentials, verification codes, full payment-card numbers, Social Security numbers, or other unnecessary sensitive information to Hoppy Trails by email.

Payment information

Hoppy Trails uses Stripe-hosted checkouts and official Stripe invoices to process payments. Hoppy Trails does not need or intend to receive full payment-card or bank-account credentials through the Hoppy Trails website or ordinary email. Stripe processes payment information under its own terms and privacy practices. Hoppy Trails may receive transaction details such as customer name, business name, billing contact, amount, currency, payment or subscription status, invoice number, payment-method type, selected package, requested issue or start date, and limited account identifiers.

Information collected automatically

When you visit the website, Hoppy Trails and its hosting, security, or technical service providers may automatically receive limited technical information, such as:

• Internet Protocol address;
• browser, device, and operating-system information;
• referring and exit pages;
• pages requested and approximate timestamps;
• error, security, and server-log information; and
• general usage or performance information.

The current site does not intentionally use behavioral advertising. If Hoppy Trails later adds analytics, cookies, pixels, newsletter tracking, targeted advertising, or similar technology, Hoppy Trails will evaluate required notices and choices and update this Policy before or when those practices begin.

3. How we use information

Hoppy Trails may use personal information to:

• respond to inquiries and communicate about Hoppy Trails;
• verify advertising inventory and prepare insertion orders;
• create and administer Stripe checkout, invoice, subscription, refund, and payment records;
• receive, review, format, proof, schedule, publish, and report on approved advertising;
• confirm permissions, releases, ownership, and content approvals;
• operate, secure, troubleshoot, and improve the website and business systems;
• prevent fraud, impersonation, misuse, and unauthorized payment instructions;
• maintain accounting, tax, contract, and compliance records;
• send transactional or relationship communications;
• send marketing communications where permitted and provide a way to opt out;
• enforce agreements and protect Hoppy Trails, its readers, partners, and other parties; and
• comply with applicable law, lawful process, and professional advice.

Hoppy Trails will not use information collected for one purpose in a materially incompatible manner without an appropriate notice or other lawful basis.

4. How we disclose information

Hoppy Trails may disclose personal information to:

• payment processors, including Stripe;
• website hosting, domain, security, email, cloud-storage, document, and technical service providers;
• contractors or professional service providers working under appropriate duties or restrictions;
• accountants, insurers, auditors, and licensed attorneys;
• government authorities or other parties when reasonably necessary to comply with law, lawful process, enforce agreements, prevent harm, or protect rights; and
• a successor or involved party in a proposed or completed merger, financing, reorganization, sale, or transfer of all or part of the business, subject to appropriate handling of the information.

Hoppy Trails does not sell personal information for money. Hoppy Trails does not currently share personal information for cross-context behavioral advertising. If those practices change, Hoppy Trails will update its disclosures and provide legally required choices before or when the change takes effect.

Advertising materials intended for publication will be displayed publicly as authorized by the advertiser or rights holder. Hoppy Trails may also identify a paid placement or sponsored feature as advertising or sponsored content.

5. Marketing communications

You may ask Hoppy Trails to stop sending marketing emails by using the unsubscribe method in the message or by contacting hoppytrails25@gmail.com. Hoppy Trails may still send non-promotional communications concerning an existing inquiry, contract, invoice, proof, security matter, or other business relationship.

Hoppy Trails will maintain suppression records as reasonably necessary to honor opt-out requests. Marketing email practices must be reviewed before a newsletter or campaign list is activated.

6. Cookies and similar technology

The Phase 1 website may use essential technology needed for hosting, security, or reliable delivery. Hoppy Trails does not currently intend to deploy third-party behavioral-advertising cookies on the Phase 1 website. If optional analytics, advertising, or newsletter technology is added, Hoppy Trails will review whether a cookie notice, consent tool, or opt-out mechanism is required.

Browser controls may allow you to restrict cookies. Blocking essential technology can affect website functionality.

7. Retention

Hoppy Trails retains personal information for as long as reasonably necessary for the purposes described in this Policy, including to manage inquiries and campaigns, preserve permissions and approvals, maintain business and financial records, resolve disputes, enforce agreements, prevent fraud, and satisfy legal, accounting, tax, insurance, or professional requirements.

Retention periods may differ by record type. Hoppy Trails may retain limited suppression information after a marketing opt-out so the request can continue to be honored.

8. Security

Hoppy Trails uses reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information and the size of the business. No method of transmission or storage is completely secure, and Hoppy Trails cannot guarantee absolute security.

Valid Hoppy Trails payment instructions are delivered through an official Hoppy Trails Stripe checkout linked from hoppytrailsapp.com, an authorized Hoppy Trails email, or an official Stripe invoice associated with hoppytrails25@gmail.com. Hoppy Trails will not request gift cards, passwords, account credentials, or verification codes as payment.

If you believe an interaction with Hoppy Trails is fraudulent or no longer secure, contact Hoppy Trails promptly using the contact information below.

9. Your choices and privacy requests

Depending on applicable law and the nature of your relationship with Hoppy Trails, you may be able to request access to, correction of, or deletion of certain personal information, or object to certain uses. Rights are not absolute, and Hoppy Trails may need to verify the request, retain information where permitted or required, or deny a request with an explanation when applicable.

To make a privacy request, email hoppytrails25@gmail.com with the subject line "Privacy Request." Do not send government identification unless Hoppy Trails specifically requests an appropriate verification method.

10. Legal drinking age and children's privacy

Hoppy Trails is a craft-beer travel brand intended for adults of legal drinking age. The website is not directed to children, and Hoppy Trails does not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact Hoppy Trails so the matter can be reviewed.

11. Third-party sites and services

The website may link to Stripe, breweries, event organizers, lodging providers, transportation providers, maps, social networks, and other third parties. Hoppy Trails does not control and is not responsible for their privacy, security, availability, or content. Review the third party's policies before providing information.

12. Visitors outside the United States

Hoppy Trails is based in Virginia, United States. If you interact with Hoppy Trails from another jurisdiction, information may be processed in the United States, where privacy laws may differ. Hoppy Trails should obtain professional review before intentionally targeting or routinely serving individuals in jurisdictions with additional privacy requirements.

13. Changes to this Policy

Hoppy Trails may update this Policy to reflect changes in the website, services, business practices, or applicable requirements. The revised Policy will display a new effective date. Where required, Hoppy Trails will provide additional notice or obtain consent.

14. Contact Hoppy Trails